The days of simply posting on social and expecting all your followers to see everything are over. Actually, that mindset has been gone for a few years. It’s all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that. But the real challenge is to understand the in’s and out’s of social media advertising, how to get started, what to spend and how each network operates. That’s a lot of stuff for even the most experienced brands on social media. However, NoorAX is here to provide insights into our top content revolving around social media advertising. Look no further, because this is your one-stop shop to better performing paid ads.
Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition. With social media advertising, you can have consistent sales coming in from the first day your website is live.
What Are The Benefits Of Advertising On Social Media Channels?
Why is social media advertising your best advertising stake for quick ROI (Return on Investment)?
Because;
- Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction.
- Some channels are consistent but time consuming to dial in. For example, AdWords can produce consistent results for your brand, but it takes a while to master and earn specific placement.
- Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted.